who we are

Why do founders and business leaders choose Duratus coaching?

Duratus coaches bring objectivity, honesty, and genuine investment in your growth. Their strategies help you cut through the noise, lead with authenticity, and become the leader you're capable of being.

Duratus lead coach, Garry Banford, is relaxed, standing, his hands in his pockets and is smiling. He is talking to a group of executives who are seated and have their backs to us.

Duratus is founded on our strong desire to help you be successful

The years we’ve spent leading high-performance teams, supporting ambitious individuals, and coaching others to do the same, have formed in us a firm desire to continue guiding others to achieve success.

Success can mean different things to different people. For you success could mean:

A father in a white shirt and tie is sat on the sofa with his young daughter. They are both relaxed and she is attempting to tit the knot in his tie.
  • Reaching your ambitious professional goals without sacrificing your well-being or your family.
  • Leading a high-performing team without compromising who you are and still having their respect.
  • Accepting the position everyone else is afraid of, confident you have the tools to handle whatever it throws at you.
  • Being able to excel under pressure no matter how high the stakes.
what our clients say

"Duratus has worked with me on developing my leadership style and stress management skills in the context of both my business career and a cancer diagnosis.

My coach’s background at an elite organisation operating in extreme and high pressured situations provides him with unique insights into leading high-performance teams and dealing with stress, which he distils into practical and actionable advice.

I would highly recommend him and Duratus."

Alex Green
Partner, Macfarlanes
our experience

We’ve honed our craft under extreme conditions

The Duratus coaches and mentors are in no way better than you. In fact, we are very much aware of our own strengths and weaknesses. However, we have had unique career opportunities that gave us rare insights into optimum human performance and mindset - insights we are eager to share with you.

Collectively, our coaches have:

  • Worked and led through the busiest period in Special Forces history
  • Advised large corporations running expeditions and operations in the most complex of environments
  • Published peer-reviewed publications
  • Researched sleep, fatigue, resilience and human performance in the defence and security sector
  • Participated in NATO research task groups
what you get

What resources does Duratus offer founders and business leaders?

one-to-one coaching

A strategic ally in your corner, fully invested in your personal and professional success.

A man in a grey suite and blue shirt is smiling and using his laptop to make a video call in the Duratus Inner Circle.

duratus retreats

Exclusive UK retreats for senior leaders and high-performing men ready to reset, reconnect, and return sharper.

inner circle

A private membership community of like-minded men who lead with authenticity and hold each other to a higher standard.

keynote speaking

Duratus coaches bring hard-won insight to your stage, conference, or leadership event.

Duratus Keynote Speaking
the process

How does Duratus coaching work?

Getting started is straightforward. No lengthy sign-up, no generic onboarding — just a direct conversation about where you are, where you want to be, and how Duratus can get you there.

step 1: book your initial consultation

A free 20-minute conversation with no pressure and no commitment. You'll talk through your goals and challenges, explore how the Duratus programmes can support your growth, and if it feels right, book your first session on the spot.

step 2: your coaching sessions

From there, your coach takes care of the rest. Sessions are scheduled after each appointment, or you can book online at a time that suits you. Most one-to-one sessions are held online via video call — flexible enough to fit around the demands of running a business, and intimate enough to do the real work.

Duratus team

You can be confident we understand the unique pressures you face

Coaching - and mentorship - is personal. We want you to trust us, so we can have a genuinely positive effect on your personal and professional life. Here we share more about ourselves so we can start this journey together.

Garry Banford
Founder
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Coach
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Mentor
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Keynote Speaker
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Prof. Martin I. Jones
Coach
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Mentor
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Keynote Speaker
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Duratus' Sergeant Majors
Coach
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Mentor
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Don't limit yourself. Start now

Let’s get together to talk about your real-life situation and objectives and discuss how we can help.